Crafting digital experiences from concept to code-ready reality. I specialize in strategic ideation, visual prototyping, and user testing — ensuring every product is validated and delivered pixel-perfect to developers.
Digital Branding / UX / Design System
Strategic Realignment & Digital Rebranding – Migros Bank
A holistic transformation from retail to a modern universal bank through strategic design and technological renewal.
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UX Design / Process Optimization
Cumulus Credit Card – Digital Onboarding in Record Time
The reinvention of Switzerland’s most successful credit card: How a radically simple 3-minute onboarding turned a legal migration hurdle into a digital success story.
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Digital Branding / UX / Design System
Bank Cler – Clear Design for a New Era in Banking
Spearheaded the visual transformation of Bank Cler as Digital Design Lead, directing the end-to-end process from the creation of the new design system to the user experience design for Switzerland’s first smartphone bank.
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I believe that design is not about decoration, but about distillation. My work is a continuous search for the essential – removing the noise to reveal the underlying logic of a product.
With over a decade of experience across Switzerland and international markets, I help brands bridge the gap between complex engineering and intuitive human interaction. I specialize in design systems, financial interfaces, and high-stakes communication tools.
EXPERTISE
User Experience
User Interfaces
Design Systems
Digital Branding
Tools
Figma
Adobe Suite
Prototyping
UX Testing